Análise dos Websites de Turismo Oficial das Cidades Sede da Copa do Mundo de Futebol de 2014 no Brasil

Resumen

Tourism sector takes advantages of Information and Communication Technologies, and the Internet is the best cases of it. Concretely, tourism destinations can publicize their information in the Internet to attract potential tourists. That is the case of Brazil,where mega sports events will take place in the next years. For that reason, this research has been developed to analyse the official tourism websites of the twelve host cities of the 2014 FIFAWorld Cup. Previous academic literature has helped to build a model of analysis of the official tourism sites. It has considered five aspects: type of website, interaction, information content, commercialization, and languages. The results of the research show that only one third of the websites has tourism purposes, there are some interactive channels in use, commercialization is not a target of destination marketing offices, and information in foreign languages is limited. Information content was the only aspect with a good level of development; tourists with different goals can use these websites as a main source of information.