Autorrepresentación de atletas españolas en InstagramEstudio de casos

  1. Joaquin Piedra 1
  2. Cristina López-Villar 2
  1. 1 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

  2. 2 Universidade da Coruña
    info

    Universidade da Coruña

    La Coruña, España

    ROR https://ror.org/01qckj285

Revue:
Ágora para la educación física y el deporte

ISSN: 1578-2174

Année de publication: 2021

Número: 23

Pages: 328-347

Type: Article

DOI: 10.24197/AEFD.0.2021.328-347 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

D'autres publications dans: Ágora para la educación física y el deporte

Objectifs de Développement Durable

Résumé

Social networks are becoming increasingly important in our society and Spanish women athletes are present in them. The current literature shows the growing interest of the scient i fi c field in the logics of networks and the representation of sportswomen, although very limited in the case of our county. Therefore, the aim of this article was to analyze the self-representation of three known Spanish women athletes from different sports. For this purpose, a content analysis of their publications on Instagram, was carried out between February 2020 and February 2021. The findings have shown that each sportswoman has a different style of representation, while there are also points in common. The images receiving the most likes in each case did not follow any pattern but in two cases the centrality of the body was clear. It was concluded, after analysis and discussion, that all three maintain a socially accepted image of femininity, in which in each case there are elements, including advertising, that contribute to this heteronormative ideal, typical of an androcentric society. In addition, only in one case was an alternative self-representation to the traditional one detected in the media. Further study of the relationship between social networks and sport is a theme of future work with great potential, as more and more athletes, fans and the media are making use of them.

Références bibliographiques

  • Bortree, D.S. (2005). Presentation of self on the web: An ethnographic study of teenage girls’ web logs. Education, Communication, & Information, 5(1), 25-39. DOI: https://doi.org/10.1080/14636310500061102
  • Bruce, T. (2016). New rules for new times: Sportswomen and media representation in the Third Wave. Sex Roles, 74, 361-376. DOI: https://doi.org/10.1007/s11199-015-0497-6
  • Calvo-Ortega, E. (2020). Los encuadres noticiosos realizados sobre el deporte femenino. Estudio de caso: los Juegos Olímpicos de Río de Janeiro 2016. Comunicación y género, 3(2), 151-159.DOI: http://dx.doi.org/10.5209/cgen.68510
  • Creswell, J.W., & Poth, C.N. (2018). Qualitative Inquiry & Research Desi gn. Choosing among f ive approaches (4th Ed.). SAGE.
  • Evan L. Frederick, E.L., Pegoraro, A., & Burch, L.M. (2017). Legends Wor t hy of Lament: An Analysis of Self-Presentation and User Framing on the Legends Football League's Facebook Page. Journal of Sports Media, 12(1), 169-190. DOI: https://doi.org/10.1353/jsm.2017.0007
  • Galindo, J. (2015). Erving Goffman y el orden de la interacción. Acta Sociológica, 66(1), 11-34. DOI: https://doi.org/10.1016/j.acso.2014.11.002
  • Geugerin-Eagleman, A., & Murch, L.M. (2016). Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram. Sport Management Review, 19(2), 133-145. DOI: https://doi.org/10.1016/j.smr.2015.03.002
  • Goffman, E. (1959). La presentación de la persona en la vida cotidiana. Amorrortu Ediciones.Goffman, E. (1974). Frame analysis: An essay on the organization of experience. Harper and Row.
  • Herrera, M., & Soriano, R.M. (2004). La Teoría de la acción social de Erving Goffman. Papers, 73, 59-79.
  • Hu, Y., Manikonda, L., & Kambhampati, S. (2014). What we instagram: A fir s t analysis of instagram photo content and user types. In Proceedings of t he 8th International Conference on Weblogs and Social Media, ICWSM 2014 (pp. 595-598). (Proceedings of the 8th International Conference on Weblogs and Social Media, ICWSM 2014). The AAAI Press.)
  • Kane, M.J., LaVoi, N.M., & Fink, J.S. (2013). Exploring Elite Female Athletes ’ Interpretations of Sport Media Images: A Window Into the Construction of Social Identity and “Selling Sex” in Women’s Sports. Communication & Sport, 1(3), 269-298. DOI: https://doi.org/10.1177/2167479512473585
  • Krane, V., Ross, S.R., Miller, M., Ganoe, L., Lucas-Carr, C., & Barak, K.S. (2011). “It’s cheesy when they smile:” What girl athletes prefer in im ag es of female college athletes. Research Quarterly f or Exercise and Sport, 82(4), 755–768. DOI: https://doi.org/10.1080/02701367.2011.10599812
  • Krane, V., Ross, S.R., Miller, M., Rowse, J.L., Ganoe, K., Andrzejczyk, J.A., & Lucas, C.B. (2011). Power and focus: Self-representation of female college athletes. In C. Phoenix y B. Smith (Eds.), The world of Physical Culture i n Sport and Exercise (pp. 82-101). Routledge.
  • Lombard, M., Snyder-Duch, J., & Bracken, C. C. (2002). Content analysis in mass communication. Human Communication Research, 28(4), 587–604.DOI: https://doi.org/10.1111/j.1468-2958.2002.tb00826.x
  • Marshall, K., Chamberlain, K., & Hodgetts, D. (2019). Female bodybuilders on Instagram: Negotiating an empowered femininity. Feminism & Psychology, 29(1), 96-119.DOI https://doi.org/10.1177/0959353518808319
  • Meân, L.J., & Kassing, J.W. (2008). “I would jut like to be known as an athlete”: Managing Hegemony, Femininity, and Heterosexuality in Female Sport. Western Journal of Communication, 72(2), 126-144. DOI: https://doi.org/10.1080/10570310802038564
  • Neuendorf, K.A. (2011). Content Analysis - a methodological primer for gender research. Sex Roles, 64(3), 276-289. DOI: https://doi.org/10.1007/s11199-010-9893-0
  • Neuendorf, K.A. (2017). The Content Analysis Guidebook (2nd ed.). SAGE. Reichart Smith, L., & Sanderson, J. (2015). I'm going to Instagram It! An analysis of athlete self-presentation on Instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358. DOI: https://doi.org/10.1080/08838151.2015.1029125
  • Santarossa, S., Coyne, P., Greenham, C., Milne, M., & Woodruff, S. (2019). ESPN's #BodyIssue on Instagram: The Self-presentation of Women Athletes and Feedback from their Audience of Women. Journal of Student Research, 8(2), 30-40. DOI: https://doi.org/10.47611/jsr.v8i2.818
  • Serafinelli, E. (2018). Digital Lif e on Instagram: New Social Communication of Photography. Emerald Publishing.
  • Thorpe, H., Toffoletti, J., & Bruce, T. (2017). Sportswomen and Social Media: Bringing Third-Wave Feminism, Postfeminism, and Neoliberal Feminism into Conversation. Journal of Sport and Social Issues, 41(5), 359-383. DOI: https://doi.org/10.1177/0193723517730808
  • Toffoletti, K., & Thorpe, H. (2018a). The athletic labour of femininity: The branding and consumption of global celebrity sportswomen on Instagram . Journal of Consumer Culture, 18(2), 298-316. DOI: https://doi.org/10.1177/1469540517747068
  • Toffoletti, K., & Thorpe, H. (2018b). Female athletes’s self-representation on s oc ial media: A f eminis t analys is of neoliber al mar keting s tr ategies in “economies of vis ibility”. Feminism & Psychology, 28(1), 11-31. DOI: https://doi.org/10.1177/0959353517726705
La source de données: Dialnet