Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing

  1. Fuentes-Blasco, M.
  2. Moliner-Velázquez, B.
  3. Servera-Francés, D.
  4. Gil-Saura, I.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Année de publication: 2017

Pages: 425-439

Type: Chapitre d'ouvrage

DOI: 10.1007/978-3-319-47331-4_79 GOOGLE SCHOLAR
La source de données: Scopus