Entrepreneurs as Trust’s Builders: An Integrated Model
- Carmen Virues 1
- Maria Velez 1
- Jose M. Sanchez 1
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1
Universidad de Cádiz
info
ISSN: 2329-3284, 2329-3292
Argitalpen urtea: 2019
Alea: 07
Zenbakia: 03
Orrialdeak: 1298-1337
Mota: Artikulua
Beste argitalpen batzuk: Open Journal of Business and Management
Laburpena
Given trust is essential in the context of developing effective new venture, weinvestigate how entrepreneurs can develop a proactive role as trust builders inearly stages. We review the evidences of prior studies examining the association between entrepreneur’s behaviors, attitudes and characteristics and trust.By 471 empirical findings identified, we provide a wide inventory of behaviors, attitudes and characteristics that entrepreneurs could use to displaytheir trustworthiness across stakeholders. Our conceptual model reconsidersand extends these factors and their antecedents from the model of Mayer etal., 1995, emphasizing differences across stakeholder groups and opening research venues