Identificación del perfil del gestor deportivo en los centros deportivos privados en Andalucía

Abstract

The evolution of sports facilities and changes in the demands of the population led to the rise of private sports centres. The key figure for the organisational success of these centres is their sports managers, who have to attend to very diverse functional areas and face current challenges such as the loyalty of more demanding clients, as well as the training and motivation of the centre's employees, a key factor in user satisfaction. However, the figure of the private sports manager has not been studied in as much depth as that of municipal managers. The aim of this thesis has been to analyse the socio-demographic and labour characteristics of the sports manager of private sports centres in Andalusia, and to study in depth the areas they manage, the indicators, software, management and communication elements they use in the performance of their functions. All of this has been compared with the characteristics of the sports centre, in order to establish similarities or similarities according to the size, type of management or average share of each centre. A previous questionnaire was validated, which was used to get to know the municipal manager, filled in by 110 managers, as well as developing two qualitative phases, a self-administered survey and a discussion session with expert managers who complemented the quantitative results. The results confirm that there is no single figure of sports manager, but that the size of the centre (in terms of number of members or employees), the size of the company (according to the number of centres) or the functions carried out, lead us to differentiate between positions of greater responsibility or management and more operational or coordination positions. The high level of dedication to a large number of very diverse functions, the passion and vocation with which sports managers carry out their work and the introduction of technology in the management of indicators, member services or the attraction of new clients are confirmed.