The Implications of Short-Term and Long-Term B2B Touchpoints: An Abstract

  1. Cambra-Fierro, J.
  2. Polo-Redondo, Y.
  3. Trifu, A.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2022

Pages: 199-200

Type: Book chapter

DOI: 10.1007/978-3-030-95346-1_70 GOOGLE SCHOLAR
Data source: Scopus