Innovative methods to measure digital marketing analytics: Part 1

  1. Reyes-Menendez, A.
  2. Ruiz-Lacaci, N.
  3. Palos-Sanchez, P.
Journal:
Applied Marketing Analytics

ISSN: 2054-7552,  2054-7544

Year of publication: 2022

Volume: 8

Issue: 2

Pages: 108-110

Type: Editorial

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Data source: Scopus