USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS
- Palos-Sanchez, Pedro
- Saura, Jose Ramon
- Reyes-Menendez, Ana
- Esquivel, Ivonne Vasquez
ISSN: 1647-3183
Year of publication: 2018
Volume: 6
Issue: 3
Pages: 258-270
Type: Article