Análisis estratégico de una red de actores de turismoun estudio comparativo en ciudades del Ecuador

Abstract

Tourism activity in a territory becomes a local development strategy. It is necessary to know its potential, the factors that condition it, and the social capital that influences its tourism dynamics. This dynamic is based on structures, strengths, and interactions reflected in different levels or multilayers. The methodology is based on designing a system of indicators, constructing composite indexes, and segmentation through a cluster analysis that measures tourism development. Once the territories have been segmented, it identifies the actors according to power, influence, and urgency elements. Based on the application of the Social Network Methodology (SNA) determines the structure and strength of their relationships. The case study to validate this methodology is Ecuador, a country with an exciting tourism potential with factors that drive or limit its degree of tourism development.