From communication to customer engagement: Insights from a tourist destination before and during COVID-19
- Cambra-Fierro, J.
- Fuentes-Blasco, M.
- Gao, L.X.
- Melero-Polo, I.
Liburua:
Handbook of Customer Engagement in Tourism Marketing
ISBN: 9781802203936
Argitalpen urtea: 2023
Orrialdeak: 291-311
Mota: Liburuko kapitulua