Green Marketing: A Bibliographic Perspective
- Yineth Paola Liévano Pulido 1
- María Ángeles Ramón-Jerónimo 1
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1
Universidad Pablo de Olavide
info
ISSN: 2071-1050
Datum der Publikation: 2023
Ausgabe: 15
Nummer: 24
Seiten: 16674
Art: Artikel
Andere Publikationen in: Sustainability
Zusammenfassung
Interest in green marketing in both the academic and practitioner communities has undergone steady growth in recent years. With more than 150 papers published in 2022, the Web of Science (WOS) database confirms this premise. Although some bibliometric analyses on this topic exist, none has included a comprehensive review of the literature, authors, journals, theories, keywords, and future lines of research as does this study. The aim of this paper, therefore, is to consolidate a descriptive bibliometric analysis to identify the main themes studied, the most influential authors and journals, the most commonly used theories, the networks that exist between authors and topics, the most frequently used keywords, and their evolution over the years. It has been found that green marketing research has increased rapidly, especially since 2015. In total, 1741 research articles have been published in 828 journals. The top five authors, the top 10 cited publications, and the top five cited publications by the WOS classification are all analysed herein. Finally, based on keyword analysis, it is concluded that “sustainability”, “planned behaviour”, “performance”, and “trust” have attracted extensive attention over the past decade.
Informationen zur Finanzierung
Geldgeber
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Department of University, Research and Innovation of the Government of Andalusia
- PROYECCEL_00161
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5th Research plan of Pablo de University Olavide
- PID2020-117676GB-I00
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