Comunicación de medidas sanitarias de distanciamiento por COVID-19 en medios de comunicaciónun análisis cualitativo
- Maggie Campillay Campillay 1
- Carmen Burgos Videla 1
- Ana Calle Carrasco 1
- Fabián Araya Galleguillos 1
- Pablo Dubó Araya 1
- Verónica Anguita Mackay 2
- 1 Universidad de Atacama, Copiapó, Chile
- 2 Universidad Alberto Hurtado, Santiago, Chile
ISSN: 0718-6924
Year of publication: 2021
Volume: 20
Issue: 3
Pages: 11-20
Type: Article
More publications in: Psicoperspectivas
Abstract
Physical and social distancing became a key measure in the control of the COVID-19 pandemic and required the mass media for its dissemination. This descriptive study, using qualitative methodology and contentanalysis had the purpose of interpreting messages about this measure as published at the beginning of thepandemic in Chilean mass media. It considered 63 news obtained in formal media sources on the Internetbetween April and May 2020.From the analysis, emerged the following thematic categories: social and physicaldistancing strategy, consequences on the population, messages and expert voices, importance of both socialdeterminants and digital communication channels in a restricted physical environment. Findings indicate thatformal media had a fundamental role in the dissemination of expert information based on reliable scientificevidence, in the civic interpellation of citizens, and denouncing health problems, among them, mental healthdeclining of the population. The capacity of people to adapt to digital media for socializing was also exposed,and aspects of the sociocultural determinants affecting the population's perception of risk were incipientlyhighlighted.