Publications in collaboration with researchers from Universidad de Burgos (4)

2024

  1. Insights into the localisation of outlets: The franchising chains

    International Entrepreneurship and Management Journal, Vol. 20, Núm. 3, pp. 2139-2167

  2. Labeling and consumer purchases

    International Journal of Consumer Studies, Vol. 48, Núm. 3

2022

  1. Measuring the consumer engagement related to social media: the case of franchising

    Electronic Commerce Research, Vol. 22, Núm. 4, pp. 1249-1274

2021

  1. Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism

    British Food Journal, Vol. 123, Núm. 10, pp. 3293-3308