Publicaciones en colaboración con investigadores/as de Universidad Rey Juan Carlos (23)

2019

  1. A study of the effects of programmatic advertising on users’ concerns about privacy overtime

    Journal of Business Research, Vol. 96, pp. 61-72

  2. An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUT

    INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, Vol. 17, Núm. 5, pp. 579-603

  3. Are black friday deals worth it? Mining twitter users' sentiment and behavior response

    Journal of Open Innovation: Technology, Market, and Complexity, Vol. 5, Núm. 3

  4. DISCOVERING UGC COMMUNITIES TO DRIVE MARKETING STRATEGIES: LEVERAGING DATA VISUALIZATION

    JOURNAL OF SPATIAL AND ORGANIZATIONAL DYNAMICS, Vol. 7, Núm. 3, pp. 261-272

  5. Detecting indicators for startup business success: Sentiment analysis using text data mining

    Sustainability (Switzerland), Vol. 11, Núm. 3

  6. Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

    Innovation, Technology and Knowledge Management (Springer), pp. 121-135

  7. Mapas mentales como herramienta de innovación educativa: una revisión de la literatura

    3rd International Virtual Conference on Educational Research and Innovation: CIVINEDU 2019

  8. Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images

    Heliyon, Vol. 5, Núm. 2

  9. Models of adoption of information technology and cloud computing in organizations

    Informacion Tecnologica, Vol. 30, Núm. 3, pp. 3-12

  10. Teaching innovation on social media: Twitter as a teaching communication tool in digital communities

    3rd International Virtual Conference on Educational Research and Innovation: CIVINEDU 2019

  11. The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing

    Journal of Business and Industrial Marketing, Vol. 35, Núm. 3, pp. 470-482

2018

  1. A feeling analysis in Twitter with machine learning: Capturing sentiment from #BlackFriday offers

    Espacios, Vol. 39, Núm. 42

  2. Attitudes expressed in online comments about environmental factors in the tourism sector: An exploratory study

    International Journal of Environmental Research and Public Health, Vol. 15, Núm. 3

  3. Complexity in the acceptance of sustainable search engines on the internet: An analysis of unobserved heterogeneity with FiMix-PLS

    Complexity, Vol. 2018

  4. Innovation and Creativity for Sustainable Resource Management: A Case Study about Search Engines

    Corporate Social Responsibility: Challenges in Diversity, Accountability and Sustainability (Nova Science Publishers), pp. 27-46

  5. The Effect of internet searches on Afforestation: The case of a Green Search Engine

    Forests, Vol. 9, Núm. 2

  6. The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

    Mobile Information Systems, Vol. 2018

  7. USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS

    JOURNAL OF SPATIAL AND ORGANIZATIONAL DYNAMICS, Vol. 6, Núm. 3, pp. 258-270

  8. Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

    Wireless Communications and Mobile Computing, Vol. 2018

  9. Understanding user behavioral intention to adopt a search engine that promotes sustainable water management

    Symmetry, Vol. 10, Núm. 11