Publicaciones en colaboración con investigadores/as de Universidad de Zaragoza (3)

2022

  1. Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 259-260

  2. Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 11, pp. 2260-2277

2021

  1. Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context

    Journal of Business Research, Vol. 133, pp. 341-353