Publicacións en colaboración con investigadores/as de Universidad de Lima (4)

2021

  1. Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

    Service Business, Vol. 15, Núm. 3, pp. 467-491

2020

  1. Sustainability and branding in retail: A model of chain of effects

    Applied Sciences (Switzerland), Vol. 12, Núm. 14, pp. 1-15

  2. “How does customer perception of salespeople influence the relationship? A study in an emerging economy”

    Journal of Retailing and Consumer Services, Vol. 54

2019

  1. Relevance of salespeople profiles: an analysis in an emerging economy

    Marketing Intelligence and Planning, Vol. 38, Núm. 4, pp. 433-448