Determinantes de la implicación en la compra por teléfono móvilel papel moderador del género

  1. San Martín Gutiérrez, Sonia
  2. López-Catalán, Blanca
  3. Ramón-Jerónimo, María Ángeles
Revista:
Esic market

ISSN: 0212-1867

Año de publicación: 2012

Número: 141

Páginas: 103-136

Tipo: Artículo

Otras publicaciones en: Esic market

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