Determinantes de la implicación en la compra por teléfono móvilel papel moderador del género
- San Martín Gutiérrez, Sonia
- López-Catalán, Blanca
- Ramón Jerónimo, María Ángeles
ISSN: 0212-1867
Año de publicación: 2012
Número: 141
Páginas: 103-136
Tipo: Artículo
Otras publicaciones en: Esic market
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