La implicación del clientecompilación teórica

  1. Vázquez-Carrasco, Rosario 2
  2. Ortigueira Sánchez, Manuel 1
  1. 1 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

  2. 2 Universidad Pablo de Olavide
    info

    Universidad Pablo de Olavide

    Sevilla, España

    ROR https://ror.org/02z749649

Journal:
Management Letters / Cuadernos de Gestión

ISSN: 1131-6837

Year of publication: 2005

Volume: 5

Issue: 1

Pages: 89-102

Type: Article

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More publications in: Management Letters / Cuadernos de Gestión

Abstract

In this paper we contribute to specify the construct «involvement», including the following aspects: a) knowledge of its origin and the several theoretical frames to approach it; b) elimination of potential confusion over other constructs (such as that between involvement and motivation); c) knowledge of the determinants, dimensions and consequences of the construct involvement; d) knowledge of the debate dealing with its conceptualization and the possible joint of different points of view.

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