Aproximación a la creación de valor en la industria deportivaun enfoque conceptual

  1. Cepeda-Carrión, Ignacio 1
  2. Gálvez-Ruiz, Pablo 2
  3. Antonio Jesús Sánchez-Oliver 1
  4. Grimaldi-Puyana, Moisés 1
  1. 1 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

  2. 2 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

Revista:
Materiales para la historia del deporte

ISSN: 1887-9586

Año de publicación: 2019

Número: 18

Páginas: 129-140

Tipo: Artículo

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Otras publicaciones en: Materiales para la historia del deporte

Resumen

Con el presente trabajo se pretende ayudar a los gestores de empresas deportivas a lograr mejores resultados en sus empresas. A partir de la creación de valor para los clientes las organizaciones deportivas van a lograr mejores resultados, y para ello, la gestión del conocimiento y, en concreto, la creación del mismo, se presenta como un antecedente de la creación de valor para el cliente. El presente trabajo contribuye a explicitar y a proponer cómo las organizaciones deportivas pueden mejorar sus resultados, por lo que se considera de especial interés para los directivos y gestores deportivos. La creación del conocimiento, a partir del proceso de capacidad de absorción, se convierte en un vehículo y antecedente para la creación de valor, y poder lograr mejores resultados y ventajas competitivas sostenibles para las empresas del sector deportivo. Este trabajo se propone como una propuesta conceptual, a partir de la revisión de la literatura anterior realizada por los autores que investigan sobre estas variables, para ser contrastada de modo empírico en un próximo estudio

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