Web promotion, innovation and postgraduate e-learning programs

  1. Luis López-Catalán 1
  2. Blanca López-Catalán 1
  3. Ángel M. Delgado-Vázquez 1
  1. 1 Universidad Pablo de Olavide

    Universidad Pablo de Olavide

    Sevilla, España

    ROR https://ror.org/02z749649

IJERI: International journal of Educational Research and Innovation

ISSN: 2386-4303

Year of publication: 2019

Issue: 11

Pages: 47-59

Type: Article

More publications in: IJERI: International journal of Educational Research and Innovation


Cited by

  • Dialnet Métricas Cited by: 4 (03-03-2024)

Índice Dialnet de Revistas

  • Year 2019
  • Journal Impact: 0.520
  • Field: EDUCACIÓN Quartile: C2 Rank in field: 57/241


  • Social Sciences: C


This study analyzes the diffusion that the main Spanish universities carry out in their corporate web pages in relation to the e-learning programs, both semi-online and online. The objective is to know if this diffusion takes into account the communication of methodological aspects and trends that could be differentiators of an innovative offer. To this end, the most prestigious Spanish universities (public and private) have been selected, as well as those relevant in the field of e-learning. Subsequently, using the methodology "Counting methods" (Law, Qi and Buhalis, 2010), (translated into Spanish as method of itemization), the websites of each of the 689 programs offered have been analyzed. The research allows identifying the common variables used in the web promotion of all universities, and contrasts the presence of the main trends in e-learning as differentiating elements of a competitive offer.

Funding information

The authors would like to thank the Escuela de Organización Industrial (Spain) for its support of this research through the project "E-Learning for SME, Offer Analysis and New Educational Methodologies" (Ref 2015/0212).


  • Escuela de Organización Industrial Spain
    • 2015/0212

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