Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study

  1. Polo-Redondo, Y.
  2. Cambra-Fierro, J.
Revista:
Industrial Marketing Management

ISSN: 0019-8501

Any de publicació: 2008

Volum: 37

Número: 4

Pàgines: 407-420

Tipus: Article

DOI: 10.1016/J.INDMARMAN.2007.03.004 GOOGLE SCHOLAR