Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study

  1. Polo-Redondo, Y.
  2. Cambra-Fierro, J.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2008

Volume: 37

Issue: 4

Pages: 407-420

Type: Article

DOI: 10.1016/J.INDMARMAN.2007.03.004 GOOGLE SCHOLAR
Data source: Scopus