The challenges of internationalising national culture-based hand-crafted products
- Cambra-Fierro, J.
- Vazquez-Carrasco, R.
- Centeno, E.
ISSN: 0263-4503
Année de publication: 2009
Volumen: 27
Número: 7
Pages: 900-908
Type: Article
Revue:
Marketing Intelligence and Planning