Customer engagement: Innovation in non-technical marketing processes
- Cambra-Fierro, J.J.
- Melero-Polo, I.
- Vázquez-Carrasco, R.
ISSN: 1447-9338
Year of publication: 2013
Volume: 15
Issue: 3
Pages: 326-336
Type: Article
Journal:
Innovation: Management, Policy and Practice