Customer engagement: Innovation in non-technical marketing processes
- Cambra-Fierro, J.J.
- Melero-Polo, I.
- Vázquez-Carrasco, R.
ISSN: 1447-9338
Argitalpen urtea: 2013
Alea: 15
Zenbakia: 3
Orrialdeak: 326-336
Mota: Artikulua
Aldizkaria:
Innovation: Management, Policy and Practice