Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing

  1. Fuentes-Blasco, M.
  2. Moliner-Velázquez, B.
  3. Servera-Francés, D.
  4. Gil-Saura, I.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2017

Volume: 26

Issue: 6

Pages: 650-666

Type: Article

DOI: 10.1108/JPBM-07-2016-1279 GOOGLE SCHOLAR
Data source: Scopus