Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing

  1. Fuentes-Blasco, M.
  2. Moliner-Velázquez, B.
  3. Servera-Francés, D.
  4. Gil-Saura, I.
Aldizkaria:
Journal of Product and Brand Management

ISSN: 1061-0421

Argitalpen urtea: 2017

Alea: 26

Zenbakia: 6

Orrialdeak: 650-666

Mota: Artikulua

DOI: 10.1108/JPBM-07-2016-1279 GOOGLE SCHOLAR
Datuen iturria: Scopus