Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

  1. Olavarría-Jaraba, A.
  2. Cambra-Fierro, J.J.
  3. Centeno, E.
  4. Vázquez-Carrasco, R.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2018

Volume: 42

Pages: 78-87

Type: Article

DOI: 10.1016/J.JRETCONSER.2018.01.011 GOOGLE SCHOLAR
Data source: Scopus