Department: Management and Marketing

Area: Marketing and Market Research

Research group: Innovación y Marketing para un Entorno Global Sostenible

Email: aolavarria@upo.es

PAIDI Areas: Social Sciences and Law

Doctor by the Universidad Pablo de Olavide with the thesis Factores de éxito de una estrategia CRM 2018. Supervised by Dr. Jesús Cambra-Fierro, Dr. Rosario Vázquez-Carrasco.