Brand equity and firm performance: the complementary role of corporate social responsibility

  1. Rahman, M.
  2. Rodríguez-Serrano, M.Á.
  3. Lambkin, M.
Journal:
Journal of Brand Management

ISSN: 1479-1803,  1350-231X

Year of publication: 2019

Volume: 26

Issue: 6

Pages: 691-704

Type: Article

DOI: 10.1057/S41262-019-00155-9 GOOGLE SCHOLAR
Data source: Scopus