Brand equity and firm performance: the complementary role of corporate social responsibility
- Rahman, M.
- Rodríguez-Serrano, M.Á.
- Lambkin, M.
ISSN: 1479-1803, 1350-231X
Année de publication: 2019
Volumen: 26
Número: 6
Pages: 691-704
Type: Article
Revue:
Journal of Brand Management