How cross-culture affects the outcomes of co-creation
- Grott, E.M.
- Cambra-Fierro, J.
- Perez, L.
- Yani-de-Soriano, M.
ISSN: 0955-534X
Year of publication: 2019
Volume: 31
Issue: 4
Pages: 544-566
Type: Article
Journal:
European Business Review