Department: Organización de Empresas y Marketing

Area: Marketing and Market Research

Research group: IMEGS - SEJ601 Innovación y Marketing para un Entorno Global Sostenible

Email: egrott@upo.es

Áreas PAIDI: Ciencias Sociales y Jurídicas

Doctor by the Universidad Pablo de Olavide with the thesis Towards a co-creation framework: Understanding the effects on customer satisfaction, loyalty and word-of-mouth 2020. Supervised by Dr. Jesús Cambra-Fierro, Dr. Lourdes Perez Fernandez.