Marketing capabilities and innovation. How do they affect the financial results of hotels?
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Revilla-Camacho, M.-Á.
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Palacios-Florencio, B.
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Garzón, D.
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Prado-Román, C.
Journal:
Psychology and Marketing
ISSN: 1520-6793
Year of publication: 2020
Volume: 37
Issue: 3
Pages: 506-518
Type: Article