How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention

  1. Cambra-Fierro, J.
  2. Gao, L.X.
  3. Melero-Polo, I.
  4. Trifu, A.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Ano de publicación: 2021

Volume: 61

Tipo: Artigo

DOI: 10.1016/J.JRETCONSER.2021.102578 GOOGLE SCHOLAR
Fonte de datos: Scopus