Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context
- Ruz-Mendoza, M.Á.
- Trifu, A.
- Cambra-Fierro, J.
- Melero-Polo, I.
Journal:
Journal of Business Research
ISSN: 0148-2963
Year of publication: 2021
Volume: 133
Pages: 341-353
Type: Article