Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context

  1. Ruz-Mendoza, M.Á.
  2. Trifu, A.
  3. Cambra-Fierro, J.
  4. Melero-Polo, I.
Aldizkaria:
Journal of Business Research

ISSN: 0148-2963

Argitalpen urtea: 2021

Alea: 133

Orrialdeak: 341-353

Mota: Artikulua

DOI: 10.1016/J.JBUSRES.2021.05.006 GOOGLE SCHOLAR