Corporate environmentalism and brand value: A natural resource-based perspective

  1. Rahman, M.
  2. Rodríguez-Serrano, M.Á.
  3. Faroque, A.R.
Journal:
Journal of Marketing Theory and Practice

ISSN: 1944-7175,  1069-6679

Year of publication: 2021

Volume: 29

Issue: 4

Pages: 463-479

Type: Article

DOI: 10.1080/10696679.2021.1872387 GOOGLE SCHOLAR
Data source: Scopus