Corporate environmentalism and brand value: A natural resource-based perspective
- Rahman, M.
- Rodríguez-Serrano, M.Á.
- Faroque, A.R.
ISSN: 1944-7175, 1069-6679
Année de publication: 2021
Volumen: 29
Número: 4
Pages: 463-479
Type: Article
Revue:
Journal of Marketing Theory and Practice