Engaging shoppers through mobile apps: the role of gamification

  1. De Canio, F.
  2. Fuentes-Blasco, M.
  3. Martinelli, E.
Journal:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Year of publication: 2021

Volume: 49

Issue: 7

Pages: 919-940

Type: Article

DOI: 10.1108/IJRDM-09-2020-0360 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus