Engaging shoppers through mobile apps: the role of gamification
- De Canio, F.
- Fuentes-Blasco, M.
- Martinelli, E.
ISSN: 0959-0552
Argitalpen urtea: 2021
Alea: 49
Zenbakia: 7
Orrialdeak: 919-940
Mota: Artikulua
Aldizkaria:
International Journal of Retail and Distribution Management
