Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context

  1. Gao, L.
  2. Melero-Polo, I.
  3. Ruz-Mendoza, M.Á.
  4. Trifu, A.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2022

Alea: 37

Zenbakia: 11

Orrialdeak: 2260-2277

Mota: Artikulua

DOI: 10.1108/JBIM-02-2021-0100 GOOGLE SCHOLAR
Datuen iturria: Scopus