Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context
- Gao, L.
- Melero-Polo, I.
- Ruz-Mendoza, M.Á.
- Trifu, A.
ISSN: 0885-8624
Année de publication: 2022
Volumen: 37
Número: 11
Pages: 2260-2277
Type: Article