In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions

  1. Osorio, M.L.
  2. Centeno, E.
  3. Cambra-Fierro, J.
  4. del Castillo, E.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2022

Volume: 31

Issue: 6

Pages: 841-853

Type: Article

DOI: 10.1108/JPBM-04-2021-3437 GOOGLE SCHOLAR
Data source: Scopus