In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions
- Osorio, M.L.
- Centeno, E.
- Cambra-Fierro, J.
- del Castillo, E.
ISSN: 1061-0421
Année de publication: 2022
Volumen: 31
Número: 6
Pages: 841-853
Type: Article