Liderazgos femeninos que triunfan en pandemia:la campaña Madrid 2021 en Twitter
- Juana María Ruiloba Núñez 1
- María Goenaga Ruiz de Zuazu 2
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1
Universidad Pablo de Olavide
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2
Universidad Complutense de Madrid
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ISSN: 2172-0223
Datum der Publikation: 2022
Titel der Ausgabe: Los cambios que la pandemia ha producido en la comunicación de campaña
Nummer: 47
Seiten: 79-97
Art: Artikel
Andere Publikationen in: Más poder local
Zusammenfassung
During the crisis caused by SARS-COV 2, we have seen resurging interest in analysing women’s leadership. This paper aims to reflect on the communicative styles of women in politics in times of upheaval, by analysing Twitter campaign content in the run-up to the regional elections in Madrid 2021. A hard-fought, polarised campaign with restrictions imposed as a result of the pandemic and with joint candidacies. In opposition, strong women leaders in their parties, who ultimately won. By analysing the Twitter accounts of Isabel Díaz Ayuso, Mónica García, and Rocío Monasterio, this paper is able to dismantle beliefs and counter stereotyped approaches. It is crucial that we pay close attention to the study of women’s leadership without bias or generalisation.