Liderazgos femeninos que triunfan en pandemia:la campaña Madrid 2021 en Twitter

  1. Juana María Ruiloba Núñez 1
  2. María Goenaga Ruiz de Zuazu 2
  1. 1 Universidad Pablo de Olavide
    info

    Universidad Pablo de Olavide

    Sevilla, España

    ROR https://ror.org/02z749649

  2. 2 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

Journal:
Más poder local

ISSN: 2172-0223

Year of publication: 2022

Issue Title: Los cambios que la pandemia ha producido en la comunicación de campaña

Issue: 47

Pages: 79-97

Type: Article

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Abstract

During the crisis caused by SARS-COV 2, we have seen resurging interest in analysing women’s leadership. This paper aims to reflect on the communicative styles of women in politics in times of upheaval, by analysing Twitter campaign content in the run-up to the regional elections in Madrid 2021. A hard-fought, polarised campaign with restrictions imposed as a result of the pandemic and with joint candidacies. In opposition, strong women leaders in their parties, who ultimately won. By analysing the Twitter accounts of Isabel Díaz Ayuso, Mónica García, and Rocío Monasterio, this paper is able to dismantle beliefs and counter stereotyped approaches. It is crucial that we pay close attention to the study of women’s leadership without bias or generalisation.

Data source: Dialnet