Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing

  1. Fuentes-Blasco, M.
  2. Moliner-Velázquez, B.
  3. Servera-Francés, D.
  4. Gil-Saura, I.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2017

Pages: 425-439

Type: Book chapter

DOI: 10.1007/978-3-319-47331-4_79 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus