mWOM Business Strategies: Factors Affecting Recommendations
- Velicia-Martin, F.
- Folgado-Fernández, J.A.
- Palos-Sánchez, P.R.
- López-Catalán, B.
ISSN: 2380-2057, 0887-4417
Year of publication: 2023
Volume: 63
Issue: 1
Pages: 176-189
Type: Article
ISSN: 2380-2057, 0887-4417
Year of publication: 2023
Volume: 63
Issue: 1
Pages: 176-189
Type: Article