Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract
- Gao, L.X.
- Melero-Polo, I.
- Ruz-Mendoza, M.Á.
- Trifu, A.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Year of publication: 2022
Pages: 259-260
Type: Book chapter